Thursday, February 10, 2011


All these ads from the past make me want to buy something; I'm just not sure what.

While I'm sure that almost anyone that looks at this is going to be struck by just how sexist these old ads are I've got to wonder just how different they are than the ads we see today? Sure, now men are made to look stupid, too, so I guess that's an "improvement". But, wouldn't you say that women are objectified just as badly in most modern advertisements as they are in these? Women are presented as objects meant to satisfy the sexual desires of men in most advertising. They always have been and they always will be. It's just become a bit more sophisticated now and thus more pernicious.

And younger. While we still have the same objectification, the same sexualization, the same pornification, it's just not with full grown women exclusively anymore. Go over to the Disney Channel or Nick and see what they do with twelve year olds these days.

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